Telephone On Hold Messages (OHM)

What is an On Hold Message?
You often call companies looking for a particular person, department or service, but usually the call is answered by an operator. The operator will in turn put you on hold when he or she connects the call to the required extension. An On Hold Message is what you hear when your are essentially kept on hold during the time it takes to connect the call to the right person. It may sound something like this, “welcome to IBC Advertising. IBC Advertising is an audio production services provider……..” An On Hold Message has both a functional role and and image role that can impact the way the caller feels about your company. It works with all popular brands of EPABX systems such as Panasonic, NEC, Nitsuko, Ericsson, Nortel, Avaya, Alcatel, Siemens, Samsung, 3com, Cisco, Matrix etc. When you have a question regarding this, please feel free to contact us and we will be just glad to answer your questions.

Why should you have an On Hold Message (OHM)? Here are a few good reasons.
On Hold Message is a very focused and cost effective (a one time investment) advertisement/ communication option addressing the people who actually happen to call you.

On Hold Messages can be of various kinds. It can be a general profile of your company and its activities, sales messages, seasonal promotional messages, cross promotional messages, branding messages, Jingles, Musical On Hold Messages or even just your corporate music. It is up to you to convey the right message to your clients.

The effectiveness of any advertising medium depends on the message and how and when it is delivered. OHM is highly focused and targeted, extremely cost effective and totally in your control unlike any other public media.

Callers, while on hold, generally get to hear the monotonous built-in music. This only generates boredom and is a classic example of wasted opportunity. Give them relevant information about your company or products and it will catch and hold their attention and interest.

At times when even this monotonous music is missing, it may leave the caller wondering if the line has been cut altogether. Wrong and bad impressions lead to lost calls and of course lost business. Avoid wrong impressions; it tends to have a negative cumulative effect on your business.

Connecting the radio to your telephone is not a good idea at all. When your customer calls you, the radio may be playing your competitor’s advertisement. You wouldn't want to give your client the wrong message or put a competing idea in their head would you?

As the saying goes “The first impression is the best impression”. In a competitive business scenario your first contact with the customer is usually over the phone, why not impress them the first time, every time, with a professional approach.

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